Blogging about blogging

There is a bit of irony when writing a blog post about why your business should be blogging.  The DRN ReadiTech blog has been active for nine months now and I hope that you have found some valuable information within our seventeen blog posts. As a business owner you may be asking yourself if you should have a blog or why you need a blog. Let’s take a moment to address some of the benefits of blogging. Drives traffic Anytime you can drive more traffic to your website is a plus, and while readers are on your blog they may venture to other pages on your website. Possibly resulting in a sale! Make search engines happy Search engines, such as Google, like websites that have changing and new material added to them. By having a blog and posting at least once a week you are satisfying search engine’s expectations. Establishes you as an expert in your field You know the goods and services you sell better than anyone else. Blogs also give your business a personable touch, making you more relatable to customers. Shareable material How did you find today’s blog post? Facebook? Twitter? LinkedIn? Practically everyone is on social media on one or more platforms. Blog posts are easy to share and re-share across all forms of social media, therefore your message is spread faster. Marketing A blog is a great way to share upcoming events or new releases. Build some suspense by giving a sneak peek into a new product. Use your blog as another gateway to market your business and goods. If you have been on the...

Video is Your Friend

Hello again!  Last time I joined you I chatted about posting on Facebook in general. (If you missed that post you can catch it here.)  Today I would like to elaborate on that slightly and talk about the use of video.  Seventy-eight percent of people watch videos online every week and 55% watch videos online daily.  Let’s pause for just a moment, have you watched any videos yet today?  Probably more than you realized! Take a second to consider, you are scrolling through your Facebook feed….what is more likely to catch your attention.  A post containing just words, a picture, or a video.  Because humans are naturally drawn to movement, making video a great way to capture your audience’s attention. “But making a video is so difficult!” It doesn’t have to be!  Your videos can be as simple as using your cell phone and taking a quick 30 second video showing your viewers how easy it is to start using your product.  There are many different apps available to help jazz up your videos too.  These apps give you the ability to add filters, effects, text, audio and much more.  Some apps are free with upgrade options.  A lot of them will allow you to also make a video out of a collection of pictures. If you are a fan of the Adobe software, Adobe offers many different video editing/creating apps for free.  Android users will find Movie Maker Filmmaker has high ratings with a large variety of features.  Quik is available to both Android & Apple users sporting many options.  There are hundreds more video editing apps available...