Video is Your Friend

Hello again!  Last time I joined you I chatted about posting on Facebook in general. (If you missed that post you can catch it here.)  Today I would like to elaborate on that slightly and talk about the use of video.  Seventy-eight percent of people watch videos online every week and 55% watch videos online daily.  Let’s pause for just a moment, have you watched any videos yet today?  Probably more than you realized! Take a second to consider, you are scrolling through your Facebook feed….what is more likely to catch your attention.  A post containing just words, a picture, or a video.  Because humans are naturally drawn to movement, making video a great way to capture your audience’s attention. “But making a video is so difficult!” It doesn’t have to be!  Your videos can be as simple as using your cell phone and taking a quick 30 second video showing your viewers how easy it is to start using your product.  There are many different apps available to help jazz up your videos too.  These apps give you the ability to add filters, effects, text, audio and much more.  Some apps are free with upgrade options.  A lot of them will allow you to also make a video out of a collection of pictures. If you are a fan of the Adobe software, Adobe offers many different video editing/creating apps for free.  Android users will find Movie Maker Filmmaker has high ratings with a large variety of features.  Quik is available to both Android & Apple users sporting many options.  There are hundreds more video editing apps available...